PACKAGING DESIGNPackaging design for Demeter-certified cheese produced on their own farm
BRAND IDENTITY
LOGO AND SYMBOLS
TYPOGRAPHY
SOCIAL MEDIA
CLOTHING
PRODUCT PACKAGING
THE PROJECT BRIEF
Demeter certification is a key part of the brand’s identity – the design had to authentically convey this environmental credibility without resorting to common organic clichés. At the same time, the packaging needed to be designed in such a way that it could hold its own against established brands in high-street retail.
DESIGN RESULTS
A scalable packaging system for a range of cheese varieties and accompanying materials, which showcases the brand’s Demeter values whilst remaining practical for the day-to-day operations of a small business.
